All questions chapter 12
nov. 30th
What would your ideal situation to manipulate
A: sans serif
Which of these answers bleow corresponds with this type face character?
A: Corroborative
Herb Lubalin said “sometimes you have to compromise _____ to achieve impact”
A: legibility
Vertical and oblique are characteristics what of the following type contrasts?
A: Stress
The typeface Clarendon was designed in which year?
A: 1845
Small caps match the ________ of fullsize caps
A: Weight
Brief extracts of text used to attract to consider reading the story are called
A: break-outs and pull quote
Typographic expression exploits 9 type contracts which of these choices are part of the 9
A: Density
What is the main characteristic of display type
A: It stops browsers as it describes the content
We should describe word spacing as
A: glue
In addition to Italics, how many typeface families and weights of each face should someone use in a single design
A: 2 families and two weights
The effectiveness of display typography is mainly dependent on:
A: The management of the white space between & around letterforms
Why did At&t want Mathew Carter to design the bell santanio logo with weird shapes and crotch of letterforms
A: Inktrap
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