Monday, October 19, 2009

FROM : LYNN: PAULA SCHER QUESTIONS AND MORE

  1. How does Paula correct mistakes in her paintings?

    A: She layers

  1. When Paula Scher embarks on a design she always aims on her design to be what?

    A: different

  1. Where did Paula Scher earn her BFA?

    A: Teyler’s school of Art

  1. Why is Paula Scher painting absurd complicated maps?

    A:

  1. What is the name of the company Paula Scher is partner at?

    A: Pentagram

  1. What is Paula Scher’s favorite typeface?

    A: Accident Grotesque

  1. Sher’s paintings are best described as

    A: antidote for the bureaucracy of design

    8.

    A: Budget

  1. How did Paula Scher use Bloomberg’s existing company and business functions for design?

    A: She designed big numbers that seemed heroic

  1. For what countries’s rebranding did Paula Scher create a calander?

    A: Serbia

  1. Which of the following is not a type of symmetry?

    A: partial

  1. The Phoenicians developed a system that connected written symbols with…

    A: spoken sounds (phoenetics)

  1. The art of typography is concerned with

    A: beauty and utility

  1. (Glossary) A top of a column is called

    A: Orphan

  1. An other name for uneven column bottoms

    A: scalloped columns

  1. When executed well similitude can create community and result in a design that is

    A: dull

  1. Planning a consistent environment is one of the most important aspects of a designer’s

    A: work

  1. Gestalt (???)

    A: Figure/ground

  1. Different from simple similarity elements Gestalt is a ……

    A: wholeness

  1. A consistent deep space at the top of a page is the definition of what?

    A: Head sink age

  1. Dominance is closely related to……

    A: contrast

  1. Using space to create…..

    A: unity

  1. What term did Dwiggens coin?

    A: Graphic Design

  1. Color aids organization, gives emphasis and….

    A: divides direction

  1. What is it called if all design elements are in agreement?

    A: unity

  1. What are Hues?

    A: colors like red, green, yellow (distinct colors)

  1. What are the two most useful tools to create unity white space and

    A: consistent use of type

  1. Which of the below is not a way to develop an environment of similiarity

    A: always use margins and gutters among design elements

  1. What is Wulfgang Wijngardt’s point of view (?????)

    A: the investigation of elementary issues

  1. Overall balance lacks all but…..

    A: content

  1. You need to make important elements stand out by working on unity and contrast

    A: True

  1. Colors that are next to each other are called

    A: Analogues colors

  1. A design will be uneventful an uncommunicative without

    A: contrast

  1. Grunnenberger???

    35. What is a gutter?

    A: space between columns and pages in a bonded item

  1. What is the goal of a graphic design project?

    A: play with space

  1. When we talk about balance what do we mean?

    A: state of equalized tension

  1. There are how many ways to develop an environment of similarity?

    A: 5

  1. Gestalt is a german term to describe

    A: wholeness

  1. Baseline is an invisible line where….. on sit

    A: letterforms


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