Jessica Apfel
GD1 Questions
Who said the following: “A harminous design requres that nothing be added or taken away?” (Preface) A) Aaron Burns B) Alexander White C) Charles Lamb D) Virtuvious What is readabiltiy defined as? (Introduction, pg 7) A) The adequecy of an object to be deciphered. B) The adequeacy of an object to attract readers C) The adequecy of an object and how its presented D) The adequecy of an object and its typography choice. What can be considered the definition of good design? (Introduction, pg 1) A) Eye-catching visuals that fit the message B) Making the content a reader magnet C) An ordered message D) Order from chaos and randomness What are two things that publications need? (Introduction, pg 7) A) white space and readiabilty B) structure and flexibility C) structure and readiability D) white space and flexibility
Name the four communities that make up the dome colonies.
A) ecology dome B) gastronomy dome C) literary dome D) drums and skins dome
What is the name of the magazine that calls the Drums & Skins their headquarters?
Tom Tom Magazine: A Magazine About Female Drummers
In what state are the San Gabriels mountains located?
California
What years did George Grosz spend in America?
1933-1958
What is the name of the school that Grosz held a teaching position?
Art Students League
What two magazines did Grosz work for as an illustrator?
Esquire and Vanity Fair
Despite his many disappointments, Grosz found happiness with his wife and sons on what beach?
Cape Cod
In what city did Grosz return to and later died in 1959?
Berlin
Two kinds of balance are symmetry and assymmetry. If symmetry is balanced by similarity, than assymmetry is balance through _____. (pg 31)
A) dissimilar halves B) contrast C) active space D) negative space
The three types of symmetry are: (pg 33)
A) bilateral, radial and rotational B) bilateral, passive, and crystalliographic C) lateral, radial, and crystalliographic
D) bilateral, radial/rotational and crystalliographic
What is another name for crystalliographic symmetry? (pg 33)
A) wallpaper B) background C) "all-over pattern" D) passive space
According to Jan Tschichold, what "arrangements are more flexible and better suited...to the needs of today?" (pg 35)
A) unsymmetrical arrangements B) symmetrical arrangements C) assymetrical arrangements
What idea DOES NOT signify empty space? (pg 39)
A) quality B) clean C) poor D) purity
Though the first "sans serif" type was invented in 800, who popularized the font in London 15 years later? (pg 41)
A) John Baskerville B) Christophe Plantin C) Baruch Gorkin D) Vincent Figgins
Six of the most important examples of semiotics were given in Chapter 3. Which of these examples are defined as "a sign of nonrepresentational idea? (pg s 42 & 43)
A) ideogram B) symbolic C) diagram D) pictogram
Graphic design evolved as a profession in the mid-twentieth century from commercial artists in the trades of printing, typesetting, and ________. (pg 44)
A) journalism B) magazines C) illustration D) magazines
Explored malleable, distorted letterforms, and organic, art noveau can be used to describe what art movement?
A) art noveau B) expressionism C) cubism D) modern E) psychedelia
M.F. Agha introduced American magazine readers to the first use of sans serif type, full color photos, and full bleed images at Vogue and ______.
A) Fortune B) Rolling Stone C) Vanity Fair D) Leslie's Weekly
Name 3 of 5 ways in which you can make your design similar. (pg 53)
1. Keep it simple. 2. Build an organized grid system 3. Unify meaning of images and type 4. Express continuity 5. Stick to a style
There are 2 useful ways to create unity; consistent type and ________. (pg 55)
white space
William A. Dwiggins created more than 18 typefaces. The book gives 3 examples; caledonia, electra, and _______. (pg 51)
metro
When design elements share a similar size, color, shape, position, or texture, it is known as _________. (pg 59)
a) proximity b) similarity c) repetition d) theme with variations
According to Gestalt, a good way to intrigue interest within the viewer and provide a sense of unity is to include_______.
(pg 61)
a) closure b) continuation c) figure/ground d) similarity
What is the best way to show hierarchy? (pg 63)
a) similarity b) proximity c) continuation d) scale
Designs that trigger feelings of classicism, formality, and constancy offer what kind of balance? (pg 65)
a) assymetrical b) overall/mosaic c) equilibrium d) symmetical
What color is often associated with the word passive? (pg 67)
a) brown b) violet c) gray d) yellow
What level is at the bottom in Marshall McLuhan's three-leve "hierarchy of communication?" (pg 67)
a) words b) symbos c) colors d) consciousness
If _____ colors move elements forward, than ______ colors move elements back. (pag 67)
a ) cool, warm b) hot, cool
According to the seven design components, it is necessary in good design to have one element ____ in the context. (pg 69)
a) unified b) spaced c) dominate d) balanced
What is a good example of logical hierarchy? (pg 69)
a) using the center of the page as a starting point
b) using the top left corner of the page as a starting point
c) using the bottom left corner as a starting point
d) using the top right corner as a starting point
Which of the following statement are NOT true? (pg 71)
a) closeness connects while distance separates
b) start at the top and work down the page
c) fullness should be balanced with emptiness
d) everything has a shape, excluding emptiness
Design evolves on two levels. One is to find a way to appeal to reader's need to understand the context by providing meaning. The other is to ________. (pg 73)
a) seek relationships of form b) think in shapes c) use color purposefully d) use a logical hierarchy
In the lecture, youarenothere.org gives tours of cities through different cities. In what city does the Tour of Gaza take place? a) New York b) Gaza c) Tele Aviv d) Boston
What 1970's war game did Mushon try to recreate as a computer game?
a) War b) Strategy c) Battleship d) Kriegspiel
What does shiftspace.og allow users to do?
a) edit and shift the web b) swap houses c) swap designs d) another Craigslist
An example of a resource sharing/open culture committee via the web is what?
a) Facebook B) Wordpress c) blogspot d) MySpace
